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Jesse Waetford

Modern Rituals

Living life to its fullest potential is a driving force for Jesse.

She runs her own self-care business, Modern Rituals, while raising a family, including a new baby, from a tiny house in Northland.

Jesse’s relationship with The Prince’s Trust is a long-term one. She is mentored by successful entrepreneurs James and Cecilia Robinson, and was part of the He Kākano pilot in May this year.

The young businesswoman was granted $20,000 to expand her business, but she prioritised her whānau and new baby before utilising the funding.

Jesse is grateful for the funding and support and is looking forward to growing Modern Rituals and accessing new offshore markets.

“It’s mind blowing and allows us to be more accessible to people through increased marketing & brand awareness and exposure in markets like Australia.”