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Joelle Holland

Hawaiiki Pēpi

Joelle Holland is a mother of two beautiful babies, born and raised in South Auckland and she is extremely passionate about her people and culture. 

Joelle is the founder of Hawaiiki Pēpi, a pakihi that was built with the next generation in mind, and aims to enhance identity, build connections and help reconnect to Te Ao Māori.

Hawaiiki Pēpi was a dream and longing for Joelle and for her people to stand strong in who they are which became so much more important when she became a mother herself. 

Being Māori is a huge passion for me and while I was hapū with my daughter, I struggled to find cultural goods to purchase - that’s where the dream started for Hawaiiki Pēpi